Privacy Policy

Last updated: February 01, 2026

1. Introduction

This Privacy Policy describes how Who Passed On LLC (“we,” “us,” or “our”) collects, uses, stores, and shares your information when you use the Remembering service (“Service”) at remembering.whopassedon.com.

Remembering is a product of Who Passed On LLC, which also operates WhoPassedOn.com. This Privacy Policy applies only to the Remembering service. For information about data practices on WhoPassedOn.com, please refer to the WhoPassedOn.com Privacy Policy.

By using the Service, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use the Service.

2. Information We Collect

Information You Provide

Account information: your name and email address when you create an account
Memorial content: the deceased's name, dates of birth and passing, location, obituary, life story, family information, funeral/service event details, and program schedule
Photos: images you upload to memorial timelines, stored securely in our cloud storage
Stories and memories: text content submitted by you or by community contributors to a memorial
Payment information: payment details processed by Stripe — we do not store your credit card number, CVV, or full card details directly on our servers
Communications: any emails or messages you send to us directly

Information Collected Automatically

Usage data: pages you visit, features you use, and actions you take within the Service
Device information: browser type, operating system, screen resolution
IP address
Referral source: how you arrived at the Service (e.g., search engine, direct link, social media)
Analytics data: collected via Vercel Analytics and any other analytics tools we use to understand how the Service is used

Information from Third Parties

Authentication providers: if you sign in using a social account (such as Google, Facebook, or Apple), we receive basic profile information (name, email) from that provider
Payment confirmation: Stripe provides us with transaction status and basic billing details (but not your full card number)

3. How We Use Your Information

We use your information for the following purposes:

To provide, operate, and maintain the Remembering service
To create and display memorial pages as you have configured them
To process payments and manage subscriptions
To send transactional emails, including memorial invitations, approval notifications, ownership transfer requests, and account-related communications via Resend
To provide memorial search functionality via Typesense
To display maps and provide address lookup for funeral and service event locations via Google Maps
To improve the Service, diagnose technical issues, and fix bugs
To enforce our Terms of Service
To comply with legal obligations

We do NOT sell your personal information to third parties.

We do NOT use your memorial content, photos, or stories for advertising, marketing to third parties, or any purpose other than providing and operating the Service as described.

4. Information Sharing

We share your information with the following third-party service providers solely for the purpose of operating the Service:

Provider	Purpose	Data Shared
Supabase	Database, authentication, photo storage	Account data, memorial content, photos
Stripe	Payment processing	Name, email, payment details
Resend	Transactional email delivery	Email addresses, names
Google Maps	Address autocomplete, static map images	Event location addresses
Typesense	Memorial search	Memorial names, locations, dates, thumbnails
Vercel	Hosting and analytics	Usage data, IP addresses

We may also disclose your information if required to do so by law, subpoena, or court order, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Who Passed On LLC, our users, or the public.

5. Cookies and Tracking

We use cookies and similar technologies for the following purposes:

Essential cookies: required for authentication, session management, and core functionality of the Service
Analytics: we use Vercel Analytics (and may use additional analytics tools in the future) to understand how users interact with the Service and to improve performance

We do not use advertising cookies, retargeting pixels, or third-party ad trackers.

You can control cookies through your browser settings. However, disabling essential cookies may prevent the Service from functioning properly, including the ability to log in and manage your memorials.

6. Data Security

We implement industry-standard security measures to protect your personal information, including:

Encryption of data in transit using HTTPS/TLS
Encryption of data at rest in our database and storage systems
Restricted access to user data, limited to authorized personnel who need it to operate the Service
Row-level security policies in our database to ensure users can only access data they are authorized to see

Despite our efforts, no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your information, but we are committed to protecting it using commercially reasonable measures.

7. Data Retention

Memorial content (photos, stories, obituary, event details): retained indefinitely as long as the Service exists, unless the memorial owner requests deletion
Account data (name, email, profile): retained until you request account deletion
Payment records: retained as required by applicable law and for legitimate accounting purposes
Analytics data: retained in aggregate, anonymized form
Draft memorials (unpaid): may be deleted after 90 days of inactivity

8. Children's Privacy

The Service is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.

If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information as quickly as possible.

If you believe that a child under 13 has provided personal information to us through the Service, please contact us at support@whopassedon.com so that we can take appropriate action.

9. Your Rights — United States (California CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know: You may request information about what personal information we collect about you and how it is used and shared
Right to Delete: You may request that we delete your personal information, subject to certain exceptions
Right to Opt Out of Sale: We do not sell your personal information to third parties. If this changes in the future, we will provide a clear opt-out mechanism
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights
Right to Correct: You may request that we correct inaccurate personal information

To exercise any of these rights, please contact us at support@whopassedon.com. We will respond to verifiable requests within 45 days as required by law.

11. International Data Transfers

The Service is operated in the United States. If you are accessing the Service from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where our servers and service providers are located.

By using the Service, you consent to the transfer of your information to the United States. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

12. Right to Delete

You may request deletion of your account and personal data at any time by contacting us at support@whopassedon.com.

Upon receiving your request, we will:

Delete your account profile data (name, email)
If requested, delete any memorials you own and all associated content (photos, memories, events, family information)
Remove your community contributions (memories and photos submitted to other users' memorials) upon request, though memorial owners may have already saved or printed the content

Some data may be retained as required by law or for legitimate business purposes, including:

Payment records required for tax and accounting compliance
Data necessary to resolve ongoing disputes or enforce our Terms
Backup copies, which are purged in the normal course of operations

13. Links to Other Services

The Service may contain links to WhoPassedOn.com (our parent obituary platform) and other third-party websites and services. This Privacy Policy applies only to the Remembering service at remembering.whopassedon.com.

If your memorial was created by a funeral home partner, some of your memorial data (such as the deceased's name and basic information) may also appear on the funeral home's profile on WhoPassedOn.com, subject to the WhoPassedOn.com Privacy Policy.

We encourage you to review the privacy policies of any third-party websites or services you visit through links on the Service.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, changes in the law, or for other operational reasons.

If we make material changes to this Privacy Policy, we will notify you by email (sent to the email address associated with your account) or by posting a prominent notice on the Service before the changes take effect.

The “Last Updated” date at the top of this page indicates the date of the most recent revision. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

15. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us:

Privacy inquiries: support@whopassedon.com
General inquiries: support@whopassedon.com
Mailing Address: Who Passed On LLC, 2800 North 6th St. #5199, St. Augustine, FL 32084